The Best Way
to Predict the Future...
is to Invent it!
It is everywhere. No longer are consumers satisfied
with having only one or two options for their
automobiles, restaurants, tennis shoes or favorite
beverage selection. We expect lots of choices
and tend to relate to brands and names that reflect
our individuality. We demand high quality. We
enjoy new and different flavors.
are more health conscious and have less free time
than ever before. With keen awareness, the beverage
industry has watched these trends and responded
with a variety of convenient new, exciting beverage
products for consumers to enjoy.
Our strategy emphasizes the growth of our products by offering a branded beverage portfolio of proprietary flavors; by supporting the franchise value of regional brands and expanding those brands with modern packaging and broader demographic emphasis; by developing and acquiring innovative products tailored toward healthy lifestyles; and by appealing to the “quality-price” expectations of the family consumer. We believe that the “regional share dynamics” of our brands perpetuate consumer loyalty within local regional markets, resulting in more retailer sponsored promotional activities.
National Beverage Corp. utilizes a hybrid distribution system to deliver products through four primary distribution channels. The ‘Take-Home’ distribution channel consists of national and regional grocery stores, warehouse clubs, mass-merchandisers, wholesalers and discount stores. Products are distributed to this channel through both warehouse distribution systems and direct-store delivery. The Convenience channel includes distribution to convenience and gas stations outlets through company-owned direct-store delivery fleets and independent distributors. Specifically developed products have been created to target this market; proprietary and specialized packaging give these products distinctive characteristics and address higher retail prices and margins that typically prevail in this market. Food service is responsible for sales to hospitals, schools, military bases, airlines, hotels and food-service wholesalers. Products are primarily distributed through independent, specialized distributors or direct-store distribution systems. Vending machines and coolers are provided on a placement or purchase basis and are utilized as ways
to market and brand products.